Mapendo's blog is edited, curated and written by a team of mobile advertising experts and tech enthusiasts.
Affiliate marketing is one of the hottest trends in online marketing today. But what is it exactly?
Advertiser, Publisher and Networks are the three key player in the digital advertising industry. They can't live without another, and here is what ties them together.
Acquiring new users is not easy. User acquisition pushes users to the app store, to download and open your app. But this does not mean that you have won. Installing your app, does not mean that users are using it. Remember that to generate ROI from UA, you must have an audience composed by high quality users, who generate post-install events.
Is there any way that you know the definitions and the roles of both an advertiser and a publisher?
As technology moves forward, programmatic advertising advances and becomes more popular: new devices, techniques are coming next year.
Training data quality is one of those things that, if done right, guarantees success for any ml project. Here is why.
Everything in Mobile Growth has changed in the last year: here is what marketers can do.
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