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Mapendo's blog is edited, curated and written by a team of mobile advertising experts and tech enthusiasts.

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Mobile Marketing
Programmatic
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User Acquisition

Mobile Growth: winning in User Acquisition for mobile apps

Everything in Mobile Growth has changed in the last year: here is what marketers can do.

6 Upcoming Programmatic Trends

As technology moves forward, programmatic advertising advances and becomes more popular: new devices, techniques are coming next year.

Advertiser Vs. Publisher

Is there any way that you know the definitions and the roles of both an advertiser and a publisher?

Advertiser Vs. Publisher

Is there any way that you know the definitions and the roles of both an advertiser and a publisher?

What is Affiliate Marketing?

‍Affiliate marketing is one of the hottest trends in online marketing today. But what is it exactly?

6 Upcoming Programmatic Trends

As technology moves forward, programmatic advertising advances and becomes more popular: new devices, techniques are coming next year.

Training data: the milestone of machine learning

Training data quality is one of those things that, if done right, guarantees success for any ml project. Here is why.

5 User Acquisition strategies post IDFA

Acquiring new users is not easy. User acquisition pushes users to the app store, to download and open your app. But this does not mean that you have won. Installing your app, does not mean that users are using it. Remember that to generate ROI from UA, you must have an audience composed by high quality users, who generate post-install events.

Mobile Growth: winning in User Acquisition for mobile apps

Everything in Mobile Growth has changed in the last year: here is what marketers can do.

6 Upcoming Programmatic Trends

As technology moves forward, programmatic advertising advances and becomes more popular: new devices, techniques are coming next year.

Advertiser Vs. Publisher

Is there any way that you know the definitions and the roles of both an advertiser and a publisher?

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